Understand Your Audience & User Intent
Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift. Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think. “Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt said. Tomorrow’s high-ranking website is all about the audience, said Julia McCoy, CEO of Express Writers. “If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” McCoy said. This is especially important because rankings have been fluctuating over the past year to help fit the semantic intent of a